International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: New York : Irwin McGraw-Hill, c2002Edition: 11th ed.Description: xxv, 694 p. : ill. ; 29 cm.ISBN: 0072398841 ; 0071123121.Subject(s): Export marketing | International business enterprisesDDC classification: 658.848Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.848 CAI 2002 (Browse shelf) | Not For Loan | 03888 |
Includes bibliographical references and indexes.
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